Looseleaf for Marketing: The Core

Looseleaf for Marketing: The Core

Details

Author(s)
Roger A Kerin, Steven W Hartley
Format
Loose-leaf | 1248 pages
Dimensions
213 x 274 x 23mm | 1,021g
Publication date
29 Jan 2019
Publisher
McGraw-Hill Education
Language
English
Edition Statement
8th ed.
ISBN10
1260088863
ISBN13
9781260088861

Description

Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors' commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect(R), a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.


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